C — Create

The output comes first. Streams, videos, clips, music, merch — made by the people whose names are on it.

O — Own

No equity handed upward. The six hold what they build, including the brand you are looking at.

R — Run

Decisions are made in the house, not in a boardroom that has never watched a stream end.

E — Everything

Content, business, deals, direction. Everything, or the acronym would be shorter.